Clearview AI: The Company That Scraped Your Face and Sold It to Police

The Numbers

Clearview AI has scraped 50 billion photos from social media, news sites, and the open web [1]. Law enforcement has run over 2 million searches against this database [2]. The company owes more than €100 million in unpaid fines to European regulators, and keeps operating anyway.

In October 2025, the UK reinstated a £7.5 million fine against Clearview. The same month, Austrian privacy group Noyb filed a criminal complaint. Clearview's response? Announce a new $10 million federal contract.

What Clearview AI Actually Is

Clearview AI is a facial recognition company that built its database by scraping billions of photos from:

  • Facebook (before and after policy changes)
  • Instagram
  • LinkedIn
  • Twitter/X
  • News websites
  • Personal blogs
  • Any publicly accessible image

Upload a photo, and Clearview returns matches from across the internet, often with links to social media profiles, names, and associated images. It's reverse image search weaponized for surveillance.

The Scale of Police Use

50 Billion

Photos scraped and indexed in Clearview's database

2+ Million

Searches run by law enforcement (as of mid-2024)

3,100+

Law enforcement agencies with access

$10 Million

New federal contract announced September 2025

By early 2023, Clearview reported nearly 1 million police searches [3]. That number doubled by mid-2024 to over 2 million. Growth is accelerating, not slowing.

Who Uses Clearview

Federal Agencies

State and Local Police

  • NYPD: Documented use despite initial denials
  • Chicago PD: Ongoing access
  • Los Angeles County Sheriff: Used for investigations
  • Thousands of smaller departments: Often without public knowledge

Foreign Governments

  • Ukraine: Uses Clearview to identify Russian soldiers and casualties
  • Multiple undisclosed countries: International contracts

The Legal Battles

Clearview has been fined, sued, and banned across multiple jurisdictions. It has paid almost none of the penalties.

European Fines (Unpaid)

France

€20 million fine (2022)

Status: Unpaid

Italy

€20 million fine (2022)

Status: Unpaid

Greece

€20 million fine (2022)

Status: Unpaid

Netherlands

€30.5 million fine (2024)

Status: Unpaid

Total European fines: Over €100 million. Amount paid: Zero.

Clearview's position: It has no physical presence in Europe, so European regulators can't enforce their rulings. The fines exist on paper while business continues.

UK Fine Reinstated (October 2025)

The UK Information Commissioner's Office originally fined Clearview £7.5 million in 2022. Clearview appealed. In October 2025, the appeals tribunal reinstated the fine, rejecting Clearview's arguments [4].

The UK ruling confirmed:

  • Clearview processed UK residents' data without consent
  • The company failed to use the data fairly
  • No lawful basis existed for the scraping
  • Clearview must delete UK residents' data

Whether Clearview will actually pay or comply remains unclear.

Criminal Complaint (October 2025)

Austrian privacy advocacy group Noyb filed a criminal complaint against Clearview CEO Hoan Ton-That [5]. The complaint alleges:

  • Violation of GDPR provisions that carry criminal penalties in Austria
  • Continued processing of European data despite regulatory orders
  • Deliberate non-compliance with data protection law

Max Schrems, Noyb's founder: The complaint aims to establish that executives can face personal criminal liability for privacy violations, not just corporate fines that companies ignore.

How Clearview Integrates With ICE

Clearview isn't just a standalone tool. It's part of a larger ICE surveillance infrastructure:

  1. Initial identification: ICE agent uploads a photo to Clearview
  2. Database match: Clearview returns potential matches with social media links
  3. Identity confirmation: Agent cross-references with other databases (Palantir, LexisNexis)
  4. Location tracking: Data brokers, Flock license plate readers, utility records
  5. Arrest execution: ICE conducts targeted enforcement

A social media photo from 2015 can identify someone. Data broker records reveal their current address. License plate readers confirm their car's location. Clearview is the first link in the chain.

The Illinois BIPA Settlement

In 2022, Clearview settled a class action lawsuit in Illinois for violations of the Biometric Information Privacy Act (BIPA) [6]. The settlement:

  • Banned Clearview from selling to most private businesses in the US
  • Required opt-out mechanisms for Illinois residents
  • Didn't affect government or law enforcement sales

The settlement created a two-tier system: private companies can't buy Clearview searches, but police departments can. Your employer can't use Clearview to identify you, but ICE can.

The September 2025 Federal Contract

While European regulators issue fines and Noyb files criminal complaints, the US government keeps buying. In September 2025, Clearview announced a $10 million federal contract, its largest single deal [7].

The contract came as:

Clearview's domestic business is growing precisely because its surveillance capabilities align with federal enforcement priorities.

What Clearview Knows About You

If you've ever posted a photo online, or been tagged in one, Clearview likely has your face indexed. This includes:

  • Profile photos from any social network
  • Tagged photos on friends' accounts
  • News coverage where you appear
  • Event photos posted publicly
  • Professional headshots on company websites
  • Photos from years ago on defunct platforms

Deleting your social media doesn't remove your face from Clearview's database. Once scraped, the data persists indefinitely.

Can You Remove Your Data?

Clearview offers an opt-out process, but it's limited:

  1. Visit Clearview's privacy page
  2. Submit a photo of yourself for identification
  3. Request deletion from their database

The catch: To opt out, you must give Clearview another photo. Many privacy advocates recommend against this, you're confirming your identity to a company whose business model depends on identifying people.

California residents have additional rights under CCPA, and Illinois residents under BIPA. European residents have GDPR rights, which Clearview ignores.

The Accuracy Problem

Facial recognition systems consistently perform worse on:

  • Women (higher false positive rates)
  • People with darker skin (significantly higher error rates)
  • Elderly individuals
  • People with facial differences

Clearview claims high accuracy rates, but independent testing is limited. When police run 2 million searches against a database of 50 billion photos, even small error rates mean thousands of potential misidentifications.

Multiple cases of wrongful arrests from facial recognition have been documented. Clearview's scale magnifies this risk.

The Business Model

Clearview makes money by:

  1. Licensing to law enforcement: Per-search fees or subscription access
  2. Federal contracts: Multi-million dollar deals with agencies
  3. International sales: Government clients worldwide

The company doesn't pay for the photos it scrapes. It doesn't compensate people whose faces populate its database. It takes public images, builds a surveillance tool, and sells access to governments.

Your face is the product. Police are the customers. You're not part of the transaction.

What This Means for Privacy

Clearview represents a fundamental shift in surveillance capability:

Before Clearview:

  • Police needed your name to find your photo
  • Facial recognition required formal databases (DMV, mugshots)
  • Matching faces to identities required manual work

After Clearview:

  • Police need your photo to find your name
  • Every public photo is a searchable surveillance record
  • Identity matching is instant and automated

The right to anonymity in public spaces, walking down the street without being identified, is technologically obsolete. Clearview didn't create surveillance; it automated and scaled it.

The Resistance

States With Biometric Laws

  • Illinois BIPA: Strongest protection, requires consent before biometric collection
  • Texas: Biometric privacy law with state enforcement
  • Washington: Biometric identifier protections

These laws forced Clearview's settlement and limit some commercial use. But law enforcement carve-outs remain.

Cities With Facial Recognition Bans

Multiple cities have banned government facial recognition:

  • San Francisco
  • Oakland
  • Boston
  • Portland (Oregon)
  • Minneapolis

These bans prevent local police from using tools like Clearview, though federal agencies operating in those cities are unaffected.

Protecting Yourself

Limit Future Exposure

  • Minimize public photos: Reduce new images added to the internet
  • Review tagged photos: Untag yourself on others' posts
  • Adjust privacy settings: Limit who can see photos on social platforms
  • Consider image removal services: Some services request deletion from data brokers

Existing Photos

Photos already scraped likely can't be removed. Clearview's database is a one-way accumulation.

Support Legislative Action

  • Federal facial recognition law: Currently doesn't exist
  • State biometric laws: Support expansion to more states
  • Law enforcement restrictions: Push for limits on police facial recognition

The Future

Clearview continues expanding despite fines, lawsuits, and bans. The company is betting that:

  • European fines will remain unenforceable
  • US law enforcement demand will keep growing
  • No federal regulation will pass
  • The technology will become too embedded to remove

50 billion photos. 2 million police searches. €100 million in unpaid fines. A $10 million federal contract.

That's not a company being regulated. That's a company winning.


Related Articles


References

  1. New York Times - The Secretive Company That Might End Privacy as We Know It
  2. Biometric Update - Clearview AI reports 2 million searches by law enforcement (June 2024)
  3. The Verge - Clearview AI approaches 1 million police searches
  4. UK ICO - Clearview AI £7.5 million fine reinstated (October 2025)
  5. Noyb - Criminal complaint against Clearview AI (October 2025)
  6. ACLU - Clearview AI Illinois BIPA Settlement (2022)
  7. Clearview AI - Federal contract announcement (September 2025)