π₯ What's Happening in December
Amazon's Ring cameras start scanning and storing faces. Every visitor. Every delivery driver. Every passerby.
"Familiar Faces" launches December 2025. Off by default (they say). Stores untagged faces for 6 months. No consent from the people being scanned.[1]
Mysteriously not available in Illinois, Texas, or Portland. Wonder why.
ποΈ What "Familiar Faces" Actually Does
Ring's pitch: "Know who's at your door!"[2]
The reality:
- Scans every face that approaches
- Creates biometric faceprints
- Compares against database
- Labels people in your alerts
- Stores unrecognized faces for 6 months
- Shares data with... who knows
Your front door is now a biometric checkpoint.
π« Why It's Banned in Three Places
The Legal No-Go Zones
Amazon won't launch in:[3]
Illinois:
- BIPA law = $1,000-5,000 per violation
- Private right to sue
- Meta already paid $650 million here
Texas:
- CUBI Act = $25,000 per violation
- Meta just paid $1.4 billion
- AG actively hunting violators
Portland:
- Strictest facial recognition ban in US
- Private businesses can't use it in public spaces
- $1,000 per day fines
Translation: Amazon knows it's illegal. They're doing it everywhere else anyway.
π Who Gets Scanned Without Consent
Delivery Workers
- Amazon drivers (ironic)
- FedEx, UPS, USPS
- Food delivery (DoorDash, Uber Eats)
- Instacart shoppers
Just doing their job. Now in a face database.
Neighbors & Visitors
- Kids selling cookies
- Political canvassers
- Religious groups
- Meter readers
- Anyone walking by
"Walking onto a porch" = biometric collection.[4]
Law Enforcement Dreams
- 3,989 police partnerships[5]
- Request footage without warrants
- Now with face matching
- Protest surveillance goldmine
Every Ring is a police camera.
π The Numbers That Matter
Ring's Reach
- 20+ million doorbells sold
- 400,000+ public safety requests
- 3,989 police partnerships
- Coverage: Most US neighborhoods
Data Retention
- 6 months: Untagged faces[6]
- 60 days: Default video storage
- Forever: If shared with police
- Unknown: AI training data
Customer Revolt
- Mass subscription cancellations[7]
- "Swift and harsh" backlash
- Privacy groups mobilizing
- Senator Markey demanding answers[8]
π― Amazon's Weasel Words Decoded
What Amazon says vs. what they mean:
"Off by Default"
They say: "Feature will be off by default"[9]
Reality: Until we push an update. Or make it opt-out. Or bundle it with features you want.
"Not Currently Using for AI Training"
They say: "Not currently using biometric info to train algorithms"[10]
Reality: "Currently" doing a lot of work here. No commitment to the future.
"You Control Your Data"
They say: "Users can delete faces anytime"
Reality: After we've already processed and stored them. Copies? Backups? Who knows.
π The Police Connection Nobody Talks About
Ring's "Neighbors" app is a surveillance network:[11]
- Police request footage through the app
- No warrant needed for "voluntary" sharing
- Geofence requests for area footage
- Now they can request face matches
Your helpful neighborhood watch is actually a police surveillance grid.
October 2025: Ring partnered with [Flock Safety so police can request doorbell footage](/articles/surveillance/flock-safety-20-billion-scans-ice-access) through Flock's platform. Your Ring now feeds the same network that scans 20 billion license plates monthly and gives ICE backdoor access.
Real Examples:
- 2020: Protest footage shared with police nationwide
- 2021: Ring gave footage without owner consent (emergency requests)
- 2023: 11 videos given without warrants[12]
- 2025: Face matching capability added
βοΈ The Legal Shitstorm Coming
Senator Ed Markey's Warning
Called it "a dramatic expansion of surveillance technology" with "vast new privacy and civil liberties risks."[13]
Demanding Amazon answer:
- Legal basis for non-consensual collection
- Data sharing with law enforcement
- AI training plans
- Why avoiding specific states
Lawsuits Loading...
- Class actions forming in California, New York
- EFF preparing litigation - "huge legal risk"[14]
- State AGs investigating in multiple jurisdictions
- ACLU mobilizing against non-consensual scanning
π‘οΈ How to Protect Yourself (And Others)
If You Own a Ring:
- Don't enable Familiar Faces when it launches
- Check settings monthly - they change defaults
- Disable law enforcement cooperation:
- Control Center β Privacy Settings
- Turn off "Public Safety"
- Disable video requests
- Set minimum retention (3 days if possible)
- Consider switching to non-cloud cameras
If You're a Delivery Driver:
- Wear sunglasses and hat
- Mask still helps (for now)
- Angle face away from cameras
- Report to your union if you have one
- Document which houses have Ring
For Everyone:
- Support local facial recognition bans
- Pressure Amazon to require consent
- Choose alternatives when possible
- Warn others about the feature
π Better Alternatives Exist
Local-Only Options
- Ubiquiti UniFi: Self-hosted, no cloud
- Reolink: Local storage options
- Eufy: On-device processing (mostly)
Privacy-Focused
- Arlo: End-to-end encryption option
- Logitech Circle: Apple HomeKit Secure Video
- DIY: Raspberry Pi + MotionEye
Old School
- Regular doorbell (revolutionary!)
- Peephole (works offline!)
- Actually answering door (human contact!)
π What Happens Next
December 2025
- Familiar Faces launches
- Mass data collection begins
- First non-consensual scans
- Customer backlash peaks
Q1 2026
- First lawsuits filed
- State investigations expand
- Police integration "testing"
- Feature creep begins
Long Term
- Federal regulation attempts
- More state bans
- AI training "experiments"
- Full police integration
π The Bigger Picture
This isn't just about Ring. It's the model:
- Launch product without controversial feature
- Get massive install base (20 million homes)
- Add surveillance features later
- Make it "opt-out" eventually
- Share with law enforcement
- Profit from surveillance capitalism
Google Nest did it. Apple might. Every smart device follows this playbook.
β How to Fight Back
Individual Actions:
- β Cancel Ring subscription before December
- β Leave negative reviews mentioning privacy
- β Switch to local-storage alternatives
- β Warn neighbors about the feature
- β Document if you're scanned without consent
Collective Resistance:
- β Join class action lawsuits
- β Support EFF/ACLU challenges
- β Pressure local government for bans
- β Organize delivery driver unions to resist
- β Demand federal biometric privacy law
π° The Money Behind the Surveillance
Why Amazon really wants your face:
- $31.5 billion: Ring's parent company (Amazon) AI investment[15]
- Insurance partnerships: Share data, reduce premiums
- Retail tracking: Know who shops where
- Ad targeting: Visitor profiles = marketing gold
- Government contracts: Surveillance as a service
You're not the customer. You're the product. So is everyone who walks by.
π― The Bottom Line
Amazon turned 20 million doorbells into facial recognition scanners. No consent required unless you live where they'd get sued.
Every delivery driver, every visitor, every kid selling cookies - all getting their faces stolen and stored.
The feature is "off by default" - until it isn't. The data "isn't used for AI training" - currently.
Your doorbell is now a corporate surveillance node. Act accordingly.
Related Articles
- Flock Safety: Ring's New Surveillance Partner - In October 2025, Ring partnered with Flock to let police request doorbell footage
- How to Defeat Facial Recognition - Protecting yourself from camera surveillance
- Smart Home Surveillance Risks - How connected devices track you
- Facial Recognition Bans in the US - Where biometric laws protect you
π References
- ID Tech Wire - Ring Facial Recognition December Launch (2025)
- Yahoo News - Ring's Familiar Faces Feature (2025)
- Biometric Update - Illinois, Texas, Portland Restrictions (Nov 2025)
- EFF - Legal Case Against Ring (Nov 2025)
- Breaking On - 3,989 Police Partnerships (2025)
- The Outpost - 6 Month Data Retention (2025)
- Android Authority - Customer Backlash (2025)
- Biometric Update - Senator Markey Opposition (Oct 2025)
- Phandroid - Off By Default Claim (Oct 2025)
- TheStreet - Not Currently Using for AI (2025)
- Breaking On - Neighbors App Surveillance (2025)
- EFF - 11 Videos Without Warrants (2025)
- Biometric Update - Markey's Warning (2025)
- EFF - Huge Legal Risk Assessment (2025)
- The Outpost - Amazon AI Investment (2025)