MyLife Opt-Out Guide

The MyLife Reputation Score Problem

MyLife assigns everyone in their database a "Reputation Score" - a number out of 5 that supposedly measures your trustworthiness. The problems:

• Scores are typically low: Most people receive scores around 2.6 out of 5, regardless of their actual background
• Criteria is opaque: They don't clearly explain what factors determine your score
• Anyone can leave anonymous reviews: Someone with a grudge can drag down your score
• Pay-to-see details: To find out what's hurting your score, you have to pay for a subscription
• False implications: The FTC found MyLife implied people had criminal records even when they didn't

Employers, landlords, or anyone Googling your name may see this score and make judgments based on unverified, misleading information.

FTC Lawsuit and Settlement

In 2020, the FTC sued MyLife.com for $34 million, citing: ^[1]

• False advertising: Implying users had criminal records when they didn't
• Deceptive conduct: Marketing tactics that misled consumers
• Misleading sales practices: Pressuring people to pay for "reputation management"

The lawsuit alleged that MyLife's teaser reports would say individuals "may have" criminal or legal records even for people with completely clean backgrounds - driving them to pay for subscriptions.

Step-by-Step Opt-Out Process

Method 1: Email Request (Recommended)

The most reliable method is direct email. Send your request to:

[email protected]

Include in your email:

• Subject: "Data Removal Request - [Your Full Name]"
• Your full name
• Date of birth
• Current address
• Previous addresses (if any)
• The URL of your MyLife profile (if you can find it)

Use this template:

To Whom It May Concern,

I am writing to request the complete removal of my personal information and reputation score from MyLife.com.

Full Name: [Your Name]
Date of Birth: [DOB]
Current Address: [Address]
Profile URL: [URL if available]

Please remove all my personal information, my reputation score, and any associated data from your website and databases within 15 days.

I do not consent to MyLife retaining, displaying, or selling my personal information.

Please confirm deletion upon completion.

You can also email [email protected] or [email protected].

Method 2: Web Form Opt-Out

1. Go to MyLife.com
2. Scroll to the very bottom of the page
3. Click "Do Not Sell My Personal Information" in the footer
4. Follow the prompts to submit your opt-out request

Method 3: Phone Request

Call MyLife customer support at 1-888-704-1900 and:

1. State clearly that you want to opt out and remove your information
2. Do NOT agree to create an account or subscription
3. Request a confirmation email or reference number
4. Ask when removal will be complete

Be prepared - representatives may attempt to sell you services. Stay firm: you want removal, not reputation management.

California Residents: CCPA Request

California residents have stronger legal rights. Include this in your email:

"Pursuant to the California Consumer Privacy Act (CCPA), Cal. Civ. Code § 1798.105, I am exercising my right to deletion. Please delete all personal information you have collected about me, including my reputation score and any associated reviews or ratings. Confirm deletion within 45 days as required by law."

Processing Time

MyLife states removal takes up to 15 days after request submission. However, users report:

• Processing can take several weeks
• Some requests seem to get "lost" requiring follow-up
• Phone follow-up may be required for stubborn cases

If your profile is still visible after 15 days, follow up via email and phone.

Your Data Will Return

Troubleshooting

Can't Find the Opt-Out Page

MyLife occasionally changes or buries their opt-out options. If you can't find it:

• Email [email protected] directly
• Call 1-888-704-1900
• Use Google to search "MyLife do not sell" - sometimes finds direct links

They're Trying to Sell Me Something

This is expected. MyLife's business model includes upselling "reputation management." Stay firm:

• "I am not interested in any paid services"
• "I am requesting free opt-out as required by law"
• "Please process my removal request"

No Response After 15 Days

• Send a follow-up email referencing your original request
• Call customer service and reference your request date
• If California resident, mention CCPA deadline requirements
• Consider filing a complaint with the FTC

Profile Reappeared After Removal

Unfortunately common. Submit a new removal request. Mention that you previously removed your profile and it has reappeared - this establishes a pattern if you need to escalate.

Removing from Google Search Results

After MyLife removes your profile, it may still appear in Google results due to caching. To remove:

1. Verify your profile is actually removed from MyLife
2. Go to Google's Remove Outdated Content tool
3. Submit the URL of your old MyLife profile
4. Google will remove it from search results within days to weeks

Consider Automated Removal

MyLife is one of the more difficult sites to deal with manually. Automated services handle MyLife and hundreds of other data brokers:

• Optery - Top performer in Consumer Reports testing, provides removal confirmation screenshots
• Incogni - Automated CCPA/GDPR requests, handles 180+ brokers
• DeleteMe - Human agents for difficult cases like MyLife

See our comprehensive data broker opt-out guide for detailed service comparisons.

References

1. FTC - MyLife Settlement
2. OneRep - MyLife Opt-Out Guide
3. Security.org - How to Opt Out of MyLife
4. Surfshark - MyLife Opt-Out Guide