Incogni by Surfshark

What is Incogni?

Incogni is a data removal service created by Surfshark (the VPN company) that automatically removes your personal information from data brokers, people search sites, and marketing databases. Surfshark started the project in September 2021, so it is a newer player in the data removal space.^[2]

Key Features

Coverage Scope

• 420+ data brokers in their removal list^[1]
• 3,000+ additional sites covered by custom removals (Unlimited and Family Unlimited plans)^[6]
• Automated opt-outs handled for you
• Progress tracking through dashboard
• Regular monitoring for re-listings
• 245+ million removal requests completed^[1]
• 187+ hours saved compared with removing the data yourself^[1]

Data Types Removed

• Full names and nicknames
• Current and past addresses
• Phone numbers
• Email addresses
• Date of birth
• Family connections
• Employment information
• Social media profiles

How Incogni Works

1. Authorization - You give Incogni permission to act on your behalf
2. Discovery - Searches for your data across broker sites
3. Removal requests - Sends opt-out requests automatically
4. Follow-ups - Persistently follows up on pending removals
5. Monitoring - Checks for data that reappears
6. Reporting - Provides regular updates on progress

Pricing Structure

Every tier below was read off Incogni's own pricing page on October 29, 2026.^[1] Prices move, so check the vendor page before you buy.

Individual Plans

• Standard: entry tier, $7.99/month or $95.88 billed annually (50% savings)
• Unlimited: $14.99/month or $179.88 billed annually, adds unlimited custom removal requests (3,000+ additional sites) plus live phone support

Family Plans (up to 5 members)

• Family: $15.99/month or $191.88 billed annually (50% savings), standard broker coverage for up to 5 members
• Family Unlimited: $22.99/month or $275.88 billed annually, adds custom removals and live phone support

All Plans Include

• Automated removal from 420+ data brokers^[1]
• Multiple emails, addresses, and phone numbers
• Recurring removal requests
• 24/7 support options
• Monthly progress reports
• 30-day money-back guarantee

Performance Analysis

Strengths

• ✅ Simple setup - Easy 3-minute signup
• ✅ Clean interface - User-friendly dashboard
• ✅ Regular updates - Weekly progress emails
• ✅ Surfshark backing - Established company
• ✅ Money-back guarantee - 30-day refund policy

Weaknesses

• ❌ Fewer sites than Optery's top tier (420+ vs 625+)^[5]
• ❌ Phone support only on the Unlimited tiers
• ❌ Owned by Surfshark, the same corporate group as NordVPN, which some readers treat as a privacy concern^[2]
• ❌ Basic reporting compared to competitors

Privacy & Trust

Data Security

• Minimal data collection - Only what's needed
• Registered in the US - Incogni Inc., Mission Viejo, California^[2]
• No data selling - Clear privacy policy
• Encrypted storage - Industry standard

Company Background

• Owned by Surfshark, in the same corporate group as NordVPN^[2]
• Launched September 2021^[2]
• Registered in California, United States^[2]
• Growing but still establishing reputation

Incogni vs. Competitors

Incogni vs. Optery

• Incogni: Simpler, cheaper, fewer sites
• Optery: More comprehensive, better support

Incogni vs. DeleteMe

• Incogni: Much cheaper, automated
• DeleteMe: Human-assisted, phone support

Incogni vs. Manual Removal

• Incogni: Automated, ongoing, easy
• Manual: Free but massive time investment

What to Expect in Practice

• Removal takes time: Incogni says some requests take over 30 days to process.^[1]
• Nothing is permanent: public records stay public, and brokers re-import the same data.
• Monthly billing can leave removals incomplete: Incogni says some requests take over 30 days to process, so a monthly plan may end before they finish.^[1]

Best Use Cases

Perfect For:

• Budget-conscious privacy seekers
• Surfshark users wanting bundled services
• Beginners to data removal
• Basic privacy needs coverage
• International users (EU-based)

Not Great For:

• Those needing comprehensive removal
• Users wanting phone support
• People with complex privacy needs
• Those needing legal assistance

Integration with Surfshark Ecosystem

If you're already using Surfshark VPN:

• Bundle discounts available
• Single account management
• Shared billing
• Complementary privacy protection

Articles Referencing Data Removal

• Data Removal Services Comparison: Compare Incogni vs Optery vs DeleteMe
• Data Broker Opt-Out Guide
• Advanced Privacy Guide
• VPN Strategy Guide
• Corporate Data Collection

Alternatives to Consider

Premium Options

• Optery - core tier starts lower than Incogni's standard tier, and the top tier covers more sites^[5]
• DeleteMe - human-assisted

Budget Options

• Privacy Duck - free exposure scan, paid plan covers the removals^[3]
• Manual opt-out - Free but time-intensive
• EasyOptOuts - $19.99/year for 200+ broker and people-search sites^[4]

Tips for Maximum Effectiveness

Getting Started

1. Use accurate information for best results
2. Check spam folder for confirmations
3. Review weekly progress reports
4. Report any issues promptly
5. Be patient - removals take time

Ongoing Management

• Don't cancel too soon (sites re-list)
• Update info if you move/change names
• Check dashboard monthly
• Combine with other privacy tools

Technical Details

Removal Methods

• Automated form submissions
• Email opt-out requests
• API integrations where available
• Manual follow-ups for difficult sites

What Incogni Actually Publishes

Incogni does not publish a per-site success rate. What it publishes is volume: 245+ million removal requests completed, 187+ hours saved compared with doing it yourself, and coverage of 420+ broker sites.^[1]

The Verdict

Choose Incogni if:

• You want affordable data removal
• You're already using Surfshark
• You prefer simple solutions
• You have basic privacy needs

Skip Incogni if:

• You need comprehensive coverage
• You want phone support
• You have complex privacy requirements
• You need immediate results

Getting Started with Incogni

1. Click our affiliate link to support this site
2. Choose your plan (annual saves 50%)
3. Enter your information accurately
4. Authorize Incogni to act for you
5. Monitor progress via dashboard

Frequently Asked Questions

Is Incogni legitimate?

Yes. Incogni is owned by Surfshark and sits in the same corporate group as NordVPN.^[2]

How long do removals take?

Incogni says some removal requests take over 30 days to process, and a few take longer. It does not publish an average.^[1]

Can I cancel anytime?

You can cancel your subscription, and every plan carries a 30-day money-back guarantee. Incogni asks you to contact its 24/7 support team within 30 days of signing up to get a refund of what you paid.^[1]

Does it work internationally?

Incogni does not publish a country-by-country coverage list, so international reach is hard to confirm before you sign up.

Additional Resources

• Incogni Privacy Policy
• Surfshark Privacy Tools
• Data Broker List
• Privacy Rights Clearinghouse

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Last updated: October 2026
This is an independent review. We participate in Incogni's affiliate program but maintain editorial independence.

Sources

1. Incogni - Pricing (checked October 29, 2026)
2. Incogni - About Us (checked October 29, 2026)
3. Privacy Duck - Data removal pricing (checked October 29, 2026)
4. EasyOptOuts - Pricing (checked October 29, 2026)
5. Optery - Pricing (checked October 29, 2026)
6. Incogni - Home page (checked November 1, 2026)