Incogni by Surfshark

What is Incogni?

Incogni is a data removal service created by Surfshark (the VPN company) that automatically removes your personal information from data brokers, people search sites, and marketing databases. Launched in 2021, it's a newer player in the data removal space.

Key Features

Coverage Scope

• 420+ data brokers in their removal list
• 2,000+ additional sites for custom removal (Unlimited plans)
• Automated opt-outs handled for you
• Progress tracking through dashboard
• Regular monitoring for re-listings
• 245+ million removal requests completed

Data Types Removed

• Full names and nicknames
• Current and past addresses
• Phone numbers
• Email addresses
• Date of birth
• Family connections
• Employment information
• Social media profiles

How Incogni Works

1. Authorization - You give Incogni permission to act on your behalf
2. Discovery - Searches for your data across broker sites
3. Removal requests - Sends opt-out requests automatically
4. Follow-ups - Persistently follows up on pending removals
5. Monitoring - Checks for data that reappears
6. Reporting - Provides regular updates on progress

Pricing Structure (Updated December 2025)

Individual Plans

• Standard: $7.99/month or $95.88/year (50% savings)
• Unlimited: $14.99/month or $179.88/year — adds custom removal from 2,000+ additional sites

Family Plans (up to 5 members)

• Family: $15.99/month or $191.88/year (50% savings)
• Family Unlimited: $22.99/month or $275.88/year — includes custom removals + live phone support

All Plans Include

• Automated removal from 420+ data brokers
• Multiple emails, addresses, and phone numbers
• Recurring removal requests
• 24/7 support options
• Monthly progress reports
• 30-day money-back guarantee

Performance Analysis

Strengths

• ✅ Simple setup - Easy 3-minute signup
• ✅ Clean interface - User-friendly dashboard
• ✅ Regular updates - Weekly progress emails
• ✅ Surfshark backing - Established company
• ✅ Money-back guarantee - 30-day refund policy

Weaknesses

• ❌ Fewer sites than Optery (420 vs 630+) on standard plan
• ❌ Phone support only on Unlimited plans
• ❌ Part of Nord Security ecosystem (privacy concerns for some)
• ❌ Basic reporting compared to competitors

Privacy & Trust

Data Security

• Minimal data collection - Only what's needed
• European company - Lithuania-based (Surfshark)
• No data selling - Clear privacy policy
• Encrypted storage - Industry standard

Company Background

• Part of Surfshark (acquired by Nord Security)
• Founded in 2021
• Lithuania jurisdiction (EU privacy laws)
• Growing but still establishing reputation

Incogni vs. Competitors

Incogni vs. Optery

• Incogni: Simpler, cheaper, fewer sites
• Optery: More comprehensive, better support

Incogni vs. DeleteMe

• Incogni: Much cheaper, automated
• DeleteMe: Human-assisted, phone support

Incogni vs. Manual Removal

• Incogni: Automated, ongoing, easy
• Manual: Free but massive time investment

User Feedback Summary

Positive Reviews

• "Super easy to set up"
• "Good value for the price"
• "Dashboard is really clear"
• "Actually seeing results"

Common Issues

• "Some sites take forever to remove"
• "Customer support is slow"
• "Wish it covered more sites"
• "Re-listings happen frequently"

Best Use Cases

Perfect For:

• Budget-conscious privacy seekers
• Surfshark users wanting bundled services
• Beginners to data removal
• Basic privacy needs coverage
• International users (EU-based)

Not Great For:

• Those needing comprehensive removal
• Users wanting phone support
• People with complex privacy needs
• Those needing legal assistance

Integration with Surfshark Ecosystem

If you're already using Surfshark VPN:

• Bundle discounts available
• Single account management
• Shared billing
• Complementary privacy protection

Articles Referencing Data Removal

• Data Removal Services Comparison — Compare Incogni vs Optery vs DeleteMe
• Data Broker Opt-Out Guide
• Advanced Privacy Guide
• VPN Strategy Guide
• Corporate Data Collection

Alternatives to Consider

Premium Options

• Optery - $8.33/month, more comprehensive
• DeleteMe - $10.75/month, human-assisted
• OneRep - $8.33/month, good international

Budget Options

• Privacy Duck - Free basic removal
• Manual opt-out - Free but time-intensive
• EasyOptOuts - $19.95 one-time

Tips for Maximum Effectiveness

Getting Started

1. Use accurate information for best results
2. Check spam folder for confirmations
3. Review weekly progress reports
4. Report any issues promptly
5. Be patient - removals take time

Ongoing Management

• Don't cancel too soon (sites re-list)
• Update info if you move/change names
• Check dashboard monthly
• Combine with other privacy tools

Technical Details

Removal Methods

• Automated form submissions
• Email opt-out requests
• API integrations where available
• Manual follow-ups for difficult sites

Success Rates

• 70-80% removed within 30 days
• 85-90% removed within 60 days
• 10-15% require multiple attempts
• 5% may be unremovable (legal records)

The Verdict

Choose Incogni if:

• You want affordable data removal
• You're already using Surfshark
• You prefer simple solutions
• You have basic privacy needs

Skip Incogni if:

• You need comprehensive coverage
• You want phone support
• You have complex privacy requirements
• You need immediate results

Getting Started with Incogni

1. Click our affiliate link for best price
2. Choose your plan (annual saves 50%)
3. Enter your information accurately
4. Authorize Incogni to act for you
5. Monitor progress via dashboard

Frequently Asked Questions

Is Incogni legitimate?

Yes, it's operated by Surfshark, an established VPN company owned by Nord Security.

How long do removals take?

Most removals process within 30-60 days, but some sites take longer.

Can I cancel anytime?

Yes, you can cancel anytime. 30-day money-back guarantee for new users.

Does it work internationally?

Limited international coverage. Best for US, UK, and EU residents.

Additional Resources

• Incogni Privacy Policy
• Surfshark Privacy Tools
• Data Broker List
• Privacy Rights Clearinghouse

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Last updated: December 2025
This is an independent review. We participate in Incogni's affiliate program but maintain editorial independence.